Nutrilite, a “hair, nail and skin complex”, is the advertisement featured in Optimal Health magazine. This magazine sells many products, but is best known for high-quality, branded vitamins and other nutrients. The magazine is designed for members and independent entrepreneurs of Amway products. In the magazine the products are presented with colored images, the same as those shown in the Nutrilite advertisement. Dr. Sam Rehnborg, president of the Nutrilite Health Institute, said: "In this 80th year of the Nutrilite brand, we are proud to say that we are the best-selling brand of vitamins and nutritional supplements in the world." Nutrilite advertising gives us a good display with a convincing presentation. The advertisement that shows the image of everyday women says it all: with every decision a woman makes, she has the power to shape her life in a healthy way. The ad shows a photo of the park with three women lying on the ground, smiling; this image acts as a form of attraction, convincing us to take this food supplement, developing a sense of well-being and a more beautiful self. The dried leaves on the ground add a fun factor to the scenery and contribute to the idea that taking these supplements can make a big difference. The image in the ad features three generations, meaning this supplement works for a wide age range. The front of the ad shows a large white bottle and a young woman showing her hair, nails and skin, emphasizing the effect of the vitamin. The green leaf symbol on the bottle represents life and youth. The juices of bright green grapes make up the nutrients that replenish our hair and skin. The ad shows diet tablets in front of the bottle trying to convince the customer that by choosing the Nutrilite supplement, you are essentially taking the right steps towards achieving an ideal healthy life. The font is a basic type with various colors. In fact, Nutrilite advertising provides us with complete information with all the details, something that the public is familiar with one. Additionally, this advertisement also provided information about folic acid; Women who eat a healthy diet with sufficient folic acid are said to have a better chance of having a baby with a reduced risk of defective brain or spinal cord problems. From this information it can be concluded that this magazine deals with many aspects of women's lives, including their health. Finally, the announcement makes use of various rhetorical devices. The ad lists the benefits for beauty from within. In this ad the art of persuasion is very strong. The shining faces give energy and firm determination to get something out of it, generating a strong belief in benefiting from this dietary supplement. In the ad, the photo with three women illustrates the feeling of happiness and confidence on their faces, which attracts other audiences and promotes pleasant emotionality
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